Curated impact at SEAGER GALLERY.
Our studio led a strategic communications campaign for newly established commercial art gallery SEAGER from April until September 2019, during the organisation’s guest curated solo show ‘Dark Air’ by American artist Gray Wielebinski in Deptford, South East London. The strategy, which was carried out in gradual stages, provided a steady and message-driven course to maximise the awareness of the exhibition as well as it’s ambitious public programme, where Americana, memorabilia, and the ‘art world’ itself were revealed as forms of myth making.
Combining press engagement, an integrated social media strategy and a portfolio of creative partnerships, we shaped the media focus to spotlight Wielebinski’s emerging talent with a bespoke plan of action across specialist and mainstream press coverage. The short-lead campaign secured remarkable coverage across online media, appearing in Boundary, Coeval, FAD Magazine, METAL, She Performs, Something Curated, and Twin Magazine. It was further promoted by social media influencers Lizzy Vartanian Collier, founder of Gallery Girl, Issey Scott from Let’s Make Lots of Monet, and writers Tabish Khan and Hector Cambell.
By means of our communications support, SEAGER saw an increase in coverage, reach, and partnerships (including lifestyle Magazine OOF, fashion title DAZED Digital, content production organisation Artist Run, and educational institution The Slade School of Fine Art), in addition to an expansion of followers across their social media platforms, resulting in a strong repositioning of the gallery.
“American artist Gray Wielebinski rips up the fabrics of society only to stitch it all back together to form the patchworked pink leather, PVC and python puzzle. Their work probes questions around gender, mythology, patriotism, power, religion, and sexuality. But wholly – identity. Dark Air is a piece that overcomes archetypes, exploring binaries as a state of being – beginning or end, feminine or masculine – and rejecting them, in favour of the in-between and betwixt.” METAL Magazine, Peach Doble