Contemporary Sculpture Fulmer contacted us to create the visual identity for their Instagram and Facebook accounts for the summer season 2018. The sculpture garden featured both emerging talents and established artists along a route through the gardens, from woodland to parkland to water-garden and open lawn, being this the closest sculpture park to London.
‘The Home of Contemporary Sculpture’ is a central element to the identity of the Instagram account, being this a welcoming tagline for potential visitors. We created and increased the audience of the Instagram account, boosting 400 followers in 4 months. We also created a ‘location’ of the gallery. The Instagram post’s language is structured within a title, main body, caption information, and hashtags, shaping the content in an informative and systematic approach. The image composition of the posts follow a detail, entire work, detail approach, breaking up the content into a rhythmic construction.