We, DATEAGLE ART (with ‘we’, ‘our’ or ‘us’ being interpreted accordingly) are committed to protecting your privacy and personal information. We operate our website (the “Site“). This policy applies to information held about all persons about whom DATEAGLE ART holds information.  By ‘information,’ we mean personal information about you that we collect, use, share and store.


This Privacy Policy statement explains our data processing practices. By using our website or by providing any personal information to DATEAGLE ART, you consent to the collection and use of your personal information as set out in this statement. This Privacy Policy also provides information on your legal rights in relation to your Personal Data.


Last Updated 9th June 2019





We collect and process your Personal Data in accordance with applicable laws that regulate data protection and privacy. This includes, without limitation, the EU General Data Protection Regulation (2016/679) (‘GDPR’) and the UK Data Protection Act 2018 (‘DPA’) together with other applicable UK and EU laws that regulate the collection, processing and privacy of your Personal Data (together, ‘Data Protection Law’).





3.1 We may collect and store the following types of information about you when you use the Site or by corresponding with us (for example, by e-mail). This includes information you provide when registering to use the Site or sharing any data via our social media functions. The Personal Data about you that we collect and use includes the following:


(a) Your name;

(b) Your contact information such as your address, email address, telephone number, billing address and delivery address (if applicable);

(c) If applicable, your payment details/ financial data;

(d) Information from accounts you link to us (e.g. Facebook, Twitter, Instagram);

(e) Information in relation to your purchase of our products in our shop or use of our services;

(f) Information about your personal preferences;

(g) Information related to your attendance of, and interest in, DATEAGLE ART’S exhibitions, events, artists, artworks, and services.


3.2 Please note that if you do not provide Personal Data when we ask for it, it may delay or prevent us from providing products or services to you.





4.1 We collect most of this Personal Data directly from you – in person, by email, telephone, post, through our social media, and via our website e.g. when you contact us with a query, make a purchase of any of our products or services, or ask that you are added to our mailing list. However we may also collect Personal Data from from articles or other information that has been published about you in the media.





5.1 Please ensure that any Personal Data you supply to us which relates to third party individuals is provided to us with their knowledge of our proposed use of their Personal Data.





6.1 Under Data Protection Law, we can only use your Personal Data if we have a proper reason for doing so e.g.:


(a) To comply with our legal and regulatory obligations;

(b) For the performance of a contract between us or to take steps at your request before entering into a contract;

(c) For our legitimate interests or those of a third party (where we have a business or commercial reason to use your Personal Data, so long as this is not overridden by your own rights and interests, including ensuring the successful continuing our business operations, updating our client and contact records, improving our offerings, marketing our offerings and preventing fraud);

(d) Where you have given consent.


6.2 If we process sensitive data as referred to above we will only do this with your explicit consent; or, to protect your vital interests (or those of someone else) in an emergency; or, where you have already publicised such information; or, where we need to use such sensitive data in connection with a legal claim that we have or may be subject to.


6.3 We may use your Personal Data for one or more of the following purposes:


(a) To fulfil requests, including providing products or services to you;

(b) Maintaining business operations, including updating client and visitor records, identifying areas for operational improvement, such as improving efficiency, training and quality control, getting to know you and your preferences in order to provide you with a more tailored service;

(c) Marketing, including adding you to our mailing list and providing you with direct marketing communications about what we are doing as well as products, services and/or events which may be of interest to you by post or phone. If required under applicable law, where we contact you by SMS, email, fax, social media and/or any other electronic communication channels for direct marketing purposes, this will be subject to you providing your express consent. You can object or withdraw your consent to receiving direct marketing from us at any time, by contacting us at [email protected];

(d) To enforce and/or defend any of our legal claims or rights;

(e) For any other purpose required by applicable law, regulation, the order of any court or regulatory authority.





7.1 Except as expressly set out in this policy we will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We will only share your Personal Data as set out in this section 7, including sharing with:


(a) Third parties we use to help deliver our products and services to you, e.g. payment service providers and delivery and shipping companies;

(c) Other third parties we use to help us run our business;

(d) Third parties approved by you, e.g. social media accounts you choose to link your account with us to.


7.2 We only allow our service providers to handle your Personal Data if we are satisfied they take appropriate measures to protect your Personal Data. We also impose contractual obligations on service providers to ensure they can only use your Personal Data to provide services to us and to you.


7.3 We may also share personal information with external auditors in relation to the audit of our accounts, and we may disclose and exchange information with law enforcement agencies and regulatory bodies without telling you to comply with our legal and regulatory obligations if we are required by law to do so.


7.4 We may also need to share some Personal Data with other parties, such as potential buyers of some or all of our business or during a re-structuring. Usually, information will be anonymised but this may not always be possible. The recipient of the information will be bound by confidentiality obligations.


7.5 We may also need to share some Personal Data with other business entities – should we plan to merge with or be acquired by that business entity, or if we undergo a re-organisation with that entity.





8.1 A cookie is a text file that downloads small bits of information to your device.  Our website doesn’t uses cookies, however our Site may contain links to other websites who do, including via our social media buttons.


8.2 Our website may contain links to other websites of interests. While we try to link only to website that share our respect for privacy, we are not responsible for the content, security, or privacy practices employed by other websites, and a link does not constitute an endorsement of that website. Once you link to another website from our Site, you are subject to the terms and conditions of that website, including, but not limited to, its Internet privacy policy and practices. Please check these policies before you submit any data to these websites.





9.1 DATEAGLE ART only retains Personal Data identifying you for as long as you have a relationship with us, as is necessary to perform our obligations to you (or to enforce or defend contract claims), or as is required by applicable law. This will involve us periodically reviewing our files to check that information is accurate, up-to-date and still required.


9.2 Personal Data we no longer need is securely disposed of and/or anonymised so you can no longer be identified from it.





10.1 We endeavour to take all reasonable steps to protect Personal Data from external threats such as malicious software or hacking. However, please be aware that there are always inherent risks in sending information by public networks or using public computers and we cannot 100% guarantee the security of all data sent to us (including Personal Data).





11.1 In accordance with your legal rights under applicable law, you have a ‘subject access request’ right under which you can request information about the Personal Data that we hold about you, what we use that Personal Data for and who it may be disclosed to as well as certain other information. Usually, we will have a month to respond to such a subject access request.


11.2 Under Data Protection Law you also have the following rights, which are exercisable by making a request to us in writing:


(a) To request access to or a copy of any Personal Data which we hold about you;

(b) That we rectify Personal Data that we hold about you which is inaccurate or incomplete;

(c) That we erase your Personal Data without undue delay if we no longer need to hold or process it;

(d) To object to any automated processing that we carry out in relation to your Personal Data;

(e) To object to our use of your Personal Data for direct marketing;

(f) To object and/or to restrict the use of your Personal Data for purpose other than those set out above unless we have a legitimate reason for continuing to use it;

(g) That we transfer Personal Data to another party where the Personal Data has been collected with your consent or is being used to perform contact with you and is being carried out by automated means.


11.3 Any request from you for access to or a copy of your Personal Data must be in writing, and we will endeavour to respond within a reasonable period and in any event within one month in compliance with data protection legislation. We will comply with our legal obligations as regards your rights as a data subject. If you would like to exercise any of the rights set out above, please contact us at the address below.





We operate in accordance with current UK and EU data protection legislation. If you have any concerns about our use of your information, you also have the right (as a UK resident) to make a complaint to the Information Commissioner’s Office (ICO), which regulates and supervises the use of personal data in the UK, via their helpline on 0303 123 1113 – see





13.1 Our Privacy Policy may be subject to change at any time. Any changes we make to our policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our policy.





If you have any requests regarding this Privacy Policy or wish to make a further request relating to how we use your Personal Data as described above, please contact our Data Protection Manager by e-mail at [email protected].

From working for brands to creating her own brand.

Artist Kelly Anna’s illustrations of the female form are thoroughly confident, muscular, powerful, and fierce. These are woman who undertake numerous activities, from running to weight lifting, basketball, Ping-Pong or gymnastics. It is more about how I see women as powerful beings than anything else. says the London based artist. This exposing of physically demanding activities and sports has long-formed the backbone of her work. Moreover, the female figures that populate Anna’s illustrations are often shown in larger-than-life settings through strong and musical marks. But while her works might feel empowering, the artist denies this vision, and rather is inclined in describing her work as an authentic expression of women. I just draw what I see. Women are bloody fierce”, she explains. Undoubtedly, the artist’s work has found a huge audience on global companies, from running shoes to fashion brands. But the images she creates are actually their own canvas in itself, rather than just a product.


How has the transition been from working for fashion and print brands to creating your own ‘brand’ as an artist?


It’s actually been really fun. I always knew that I wanted people to see my name, not the company’s name that I was working and designing for. You don’t get any recognition when working for other brands. I wanted recognition. So, I started working 7 days a week to make sure I was pathing the way for this. It was hard, but bloody worth it.

Handmade elements are combined with digital elements in your works. Can you explain your process further, from an initial sketch to a final work?

I always start out with sketching onto A1 sketchpads. I love my work to have movement in it. I will always practice just going direct to paper with a pen and letting myself get into the rhythm. Not being able to rub out mistakes just makes it more thrilling, and it relaxes you in a way, because you actually can’t do anything if the line fucks up. I will then start deciding on how I want the overall image to look and sketching mini art boards. This will then be put through the digital process.

You seem to either work in small-scale through your drawings or large-than-life scale through your murals. Can you explain us more about this approach?


I actually hadn’t done a mural before this year, and now I’ve done eight. I decided last year that I wanted to see my work on a larger scale. So, I decided to paint 4 walls at my first ever show. Such a bad idea, but it worked, and I learnt a lot. I love seeing my work blown up, it feels like that’s the scale it deserves to be.


Your figures predominantly undertake physically demanding activities – and your technique itself employs strong gestures. Can you develop on the use of movement in your overall practice?


I was bought up as a dancer. My parents met through Ballroom and Latin dancing, so rhythm and movement has always been integral to my practice. I believe that if you stand and put in the movement when you work, the viewer will feel that energy.

I believe sports come within your family’s genetics. How and why did you decide to illustrate your subjects undertaking such activities, from running to weight lifting, basketball, Ping-Pong or gymnastics?

Sports and fitness was a huge thing in my family. My Uncle was a karate champ, and my parents were dancers, so it was just what I knew. I did everything from Karate, gymnastics, swimming, and dancing. So it all just feels reminiscent of my childhood. I love bringing that side of my life into my work.

Confident slogans surround many of your illustrations, from “never tame your game” to “fuck your nerves, feel your curves”. Are you interested in using the language of propaganda in an empowering manner? Can you explain us further about the process of selecting such rhythmic words?

Whenever I am in the rhythm of creating, I’ll often just sketch down single words as I go. I work really quickly when I am sketching, collaging. Making marks so it just feels natural to jot down words. Then, as I am sketching, I will say the words in may head in different formations. I love rhythm, so it has to feel right, short, sharp, and clever.

“Run Sun” was the title behind your recently commissioned Nike running shoes. What were the concept and ideas behind these trainers?

‘Run Sun’ came from the poem I wrote whilst working on the project for Nike. It was such an intense two weeks of design. I wanted to put words to it, to pull it all together. The shoes had lots of different elements to it including the eye swoosh, which was a symbol of London through my eyes – and of course the London Eye. I also created water print laces to represent the city’s pulse, the London Thames. I love looking at a product, and breaking it up into sections. Each piece should become its own canvas.

In a matter of months, your works have become successfully commercial. How has working for these clients shaped your practice and does it allow room for experimentation?

I’ve actually had so much fun on projects for Nike, ProperCorn, Equinox, Stylist and H&M, amongst others. Most of them allowed me to just create what I felt with very little edit on their side. I think that when you work for a client and there are too many edits having to take place, you really have to step back and wonder if your brands are the right fit. Edits are great when it’s a healthy collar, and it can make the product stronger, but when there are too many changes to what you’re originally feeling, its time to let it go. It’s better not to force something if it’s not right. It’s ok for that to happen sometimes.

In terms of your female subjects, they are portrayed thoroughly confident, muscular, powerful, and almost fierce. Is this a response to society’s constant strive for plastic surgery, make-up, or artificial beauty, highly publicised on social media? Are you trying to make your females more natural, and would you agree in saying that they are self-portraits of yourself?


I have always depicted the female form as powerful creatures. I have always loved exaggerated forms, I guess that came from my past in Fashion illustrating, and sketching dancers. It is more about how I see women as powerful beings than anything else. Not to get too into the whole female empowerment thing, I just draw what I see. Women are bloody fierce. We have to deal with so much, how can we be seen as these fragile creatures. It’s just not what I see.

In this context, you wrote a poem titled “who the fuck is Tom”. How did this poem initiate and what is the role of poetry in your practice?


‘Who the fuck is Tom’ came from a poem about being a tomboy. I have always loved wearing “men’s” clothing. But I just find that stupid, to have to say it’s men’s clothing. If I want to wear a t-shirt and comfy trousers with flat shoes, I am seen as un-lady like. Because I don’t want to be staggering around in three inch heels? Don’t get me wrong, I love getting dressed up, but does making me not wear heels and wearing baggy clothes a tomboy? Who the fuck is tom anyway?

The Book Club has hosted your first solo show, titled “she stole the show”, which includes immersive installations, interactive works and even functional elements such as a hand painted ping-pong table. What can you tell us about the title of the show and your humorous use of language within the exhibition? Which atmosphere were you inclined to create?

It was my first show, and so I went in. I hadn’t really been in the ‘exhibition world’ before this. I go to shows but to be completely honest, unless I really connect with the artwork and it’s thrilling, I get so bored. I hate having to be that quiet. I wanted to create more of an experience, something where people could come and have fun. So, I invited the Art of Ping-Pong to collaborate with me, and transformed the Ping-Pong room at The Book Club. We collaborated on a newly designed co working Ping-Pong table. I also created a mini basketball court. For me, art is about having fun, not walking around a quiet room with your hands behind your back.


When I lastly visited you, you had gone fully freelance and were preparing for an exhibition in a window gallery… Can you tell us more about this, and do you have any upcoming projects ahead?


Yes, that was for my makers residency at Wieden + Kennedy. It was called “Know the game. Play the game”. It was a project tackling adolescent anxiety and depression. I was in there for a week, and made a mural of the whole space. I will also be creating a zine from the residency that will be on sale before the end of the year.


Words by Vanessa Murrell


Kelly Anna

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