Press – PADA Studios
Artist-led, not for profit arts organisation PADA, located in Barreiro, Portugal, is comprised of studios, residency, and a gallery. On the occasion of their upcoming exhibitions at ASC Gallery and Recreational Grounds, London, PADA hired us to develop their Press and PR, giving us the opportunity to maximise the impact of their business through a range of media platforms, whilst also undertaking appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible.
Seeking to bring together a diverse group of artists and curators who demonstrate a commitment to art-making, PADA create a stimulating environment for exploration, interaction, and growth by offering artists and curators time and space to develop new work. As a media planner, we worked with PADA to understand their business objectives and strategy, undertook specialist industry research, recognised target audiences and analysed their characteristics, and identified which media platforms will best advertise our client’s product.